Jan 26, 2010 at 04:53 PM
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Amway Signs Up For Miss America

Amway Global's Artistry Skin Care and Cosmetics line will be the Official Skin Care and Cosmetics Provider of the Miss America Pageant through the 2011 Miss America Pageants. In addition to Artistry, the sponsorship will also give the Miss America Organization the opportunity to work with the entire Amway Global family of brands.

"Partnering with the Miss America Organization is an incredible opportunity for us," said Jori Hartwig, Vice President of Marketing at Amway Global. “As a leader in prestige beauty, Artistry is dedicated to helping women of all ages feel confident that they’re putting their best face forward every day. We’re excited to introduce this brand to the Miss America contestants and look forward to showing them how it can let their inner beauty shine through on their big night.”

The Artistry scholarship, sponsored by Amway Global, has also been created in partnership with The Miss America Organization, which is the world's largest provider of scholarship assistance for young women.

“I take so much pride in introducing this partnership with Artistry. I’m excited to see the great things that are going to happen in years to come,” said Katie Stam, Miss America 2009.

Artistry generates more than $1 billion in annual global sales and is one of the world's top five best-selling beauty brands.