An Energy Company (Not Named Enron) Has Sponsored Houston's New Baseball Stadium
You might recall the last time an energy company stamped its name on a new baseball stadium in Houston. Houston-based retail electricity provider, StarTex, is hoping for a much better track record this time around with the 10-year naming rights deal it announced today for the new $30 million minor league baseball stadium in nearby Sugar Land. The stadium, set to open in 2012, will be named “StarTex Power Field.”
“A naming rights partnership is a big commitment,” said Matt O’Brien, President of the Skeeters. “There was great interest from a variety of businesses, but StarTex Power was the best choice. Their reputation for high ethical standards, award-winning customer service, and commitment to the community makes them an ideal partner.”
StarTex Power, based in Houston, is ranked #8 on the Fast 100 List by the Houston Business Journal and was named the #1 Fastest Growing Privately Held Energy Company in 2009 by Inc. 500. StarTex says it currently has 170,000 current customers. The 10-year entitlement agreement includes a number of branding and promotional opportunities for StarTex Power.
“Investing our advertising dollars into the community in a meaningful way is consistent with our corporate values,” said Marcie Zlotnik, Chairman of StarTex Power. “Baseball is a community connector and will bring together the city of Sugar Land, and the rest of Houston, for so many fun events, family moments and memories. With over 70,000 customers in Fort Bend and the surrounding counties, we’re proud to give back to our customers and continue our commitment to community partnerships with such a fun and exciting project.”
The Sugar Land Skeeters will play 70 regular season home games annually starting with the 2012 season. StarTex Power Field will host a multitude of other sporting events, concerts, group outings, and scout sleepovers. The total stadium capacity will be approximately 7,500 for baseball (expandable to 10,000) and 9,500 in a concert configuration.