Apple & Tennis Channel Team Up For Players Lounge
Tennis Channel has teamed up with Apple to launch a new suite of interactive features under the name, Players Lounge.
Tennis Channel hopes to reveal athlete personalities through the online destination where tennis’ top players answer personal questions about their off-court lives. Viewers also will have the ability to download players’ favorite songs directly from the Lounge through iTunes.
“We work with tennis players every day and Players Lounge is just another way to share as much of their personalities as possible with our viewers,” said Robyn Miller, senior vice president, marketing, Tennis Channel. “This is also a unique manner in which to work with partners like Apple – where viewers connect with the players through products and services they can link in the Players Lounge, such as iTunes.”
The first live chat will take place with Melanie Oudin on November 11th at 4 PM. Fans will be able to ask questions at www.tennischannel.com/oudin_chat. Tennis Channel's ad partner for the Oudin chat is Teen Vogue.