At Fashion Events, Canon Puts The Focus On Photography
Canon has been sponsoring some of the world's leading fashion events since 2005. As one of the foremost sponsors in fashion (title sponsor of London and Milan Fashion Weeks and a key sponsor of Paris Fashion Week), it stands to reason that they've learned a few things along the way. At these events, the Canon Photography Centre provides fashion photographers with wireless internet access, printers and a team of Canon support technicians leaving them free to concentrate on their next shot. For anyone selling or activating fashion deals, this video released a couple days ago from Canon's sponsorship of LFW is worth a watch.