Atari Offers One Pop Warner Team Official Sponsorship Opp
This is not your pac-man loving older brother's Atari. Pop Warner, the nation’s oldest youth football, cheer and dance organization, announced today a sponsorship with Atari that will make the video game-maker's Backyard Sports Rookie Rush football game the exclusive and official football video game of Pop Warner Football. The game will be available on Wii and Xbox, in addition to PC.
As part of the deal, Atari will also become an event sponsor of the 2010 and 2011 Pop Warner Super Bowls, held at the ESPN World Wide Sports Complex in Orlando, Florida through 2011.
Additional elements of the sponsorship program include:
The sponsorship will also be activated with the launch of a video contest for Pop Warner football teams. The Rookie Rush – Pop Warner Video Contest will allow Pop Warner football teams across the country to submit video entries to become the official 2011 Backyard Sports® Rookie Rush sponsored team. Users can vote on their favorite videos from November 11th to November 30th, 2010, and videos will be judged by a panel based on originality, creativity and adaptability to Backyard Sports Rookie Rush. The winning team will be announced at the Pop Warner Super Bowl and will receive uniforms, football equipment and recognition on both Pop Warner and Atari’s websites.
“In anticipation of the 2010 Pop Warner Super Bowl, we are excited to work with Atari to further increase engagement in youth football across the nation,” said Mary FitzGerald, COO of Pop Warner Little Scholars, Inc.. “We hope that the Rookie Rush – Pop Warner Video Contest will inspire camaraderie amongst Pop Warner teams and facilitate engagement in both the sport and the video game.”
“The family-friendly Backyard Sports series of video games are dedicated to teaching kids sportsmanship, inclusion and encouraging kids to play outdoors as well as enjoying video games,” says Jim Wilson, President of Atari. ”We share Pop Warner’s ideals and supporting the 2010 and 2011 Pop Warner Super Bowls is great fit for our brand.”