ATP Tennis Commercial Revenue Up 65% in 3 Years
ATP Executive Chairman and President Adam Helfant will step down from his position when his three-year contract with the Tour comes to a close at the end of this year, the ATP announced today.
“I recently informed the ATP's Board of Directors that I have respectfully declined their offer to continue on," Helfant said. "Since I joined the ATP I have felt an immense sense of responsibility to the sport, and the people who have devoted the better part of their lives to it, to leave things better than when I arrived. I am proud to say the Tour is stronger than ever –- in terms of on-court action and our business –- and is well positioned for the future.”
In noting that by the time the year ends, ATP commercial revenues will have grown by 65% while net assets will have soared 1,100%, Helfant pointed to the success the tour has had with corporate sponsors.
"In addition to expanding and extending relationships with a few of our existing sponsors, last year we brought on two major new sponsors, Corona and FedEx –- brands that bring powerful marketing cache and support to the Tour," Helfant said.
Read the full statement from Adam Helfant here.