Australian Open Gets An Official Tire
Tire manufacturer Maxxis has signed a two-year deal to sponsor Australian Open tennis. In addition to being an Official Sponsor of the first grand slam event of the calendar year, Maxxis will be the Official Tire of the Australian Open.
Under the terms of the deal Maxxis will have signage on Rod Laver Arena (Centre Court) and will be entitled to use the Australian Open logo in marketing materials and promotional activities.
Maxxis International has operations in Asia, Europe and North America and its products are distributed in approximately 170 countries.