May 17, 2010 at 12:06 PM
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Avon & Black Eyed Peas Get It Started

Avon will be the exclusive Fragrance and Cosmetics sponsor of BlackBerry presents The Black Eyed Peas "The E.N.D. World Tour 2010," with Bacardi, as the Official Spirit sponsor. The tour sponsorship comes just ahead of the company's launch of "Outspoken," a new fragrance which Avon partnered with The Black Eyed Peas' Fergie to produce.

"We are so excited to be sponsoring The Black Eyed Peas as they embark on what promises to be a groundbreaking global concert tour," says Tracy Haffner, Vice President of Global Fragrance Marketing and Strategic Alliances. "It's been such a pleasure welcoming Fergie into the Avon family, and we're thrilled to support her in the incredible endeavors that make her such a SUPERstar."

"Outspoken is for the woman who needs no introduction," says Fergie. "She is fearless... true to herself and her beliefs. She knows what she wants and isn't afraid to ask for it or speak her mind. The scent is bold with a Rock-n-Roll Boudoir vibe that will shock you."

At select stops along the tour, Avon will host an exclusive "Outspoken" booth, where concert attendees can sample Fergie's fragrance.

In addition, The Black Eyed Peas leader collaborated with Fergie on an exclusive music track for the upcoming "Outspoken" advertising campaign.

The Black Eyed Peas global tour will kick off in Ireland and continue with additional dates in Europe, North America, Central and South America, Asia and Australia.