Awkward Sponsor Moment
League/team/tournament/player sponsor conflicts are nothing new in sports, but thIs world wide web thing sometimes magnifies the tangled and striking contrast of competitive conflicts that sports sponsorship weaves. For instance, yesterday when the Ladies European Tour announced that "Leading Swiss watchmaker Omega will be the new title sponsor of the Dubai Ladies Masters and Dubai Desert Classic over the next five years," visitors may have been a bit confused by the big Rolex logos next to the title. Omega's rival, Rolex, is the official timekeeper of the Ladies European Tour. See below.