May 20, 2011 at 12:36 PM
written by Brian Gainor

Axe Creates a Jam Box To Engage Snowboard Enthusiasts

Axe recently leveraged its designation as an Official Partner of the 10th annual Mont Saint-Sauveur Ride Shakedown by partnering with Steel Space Productions to create an innovative activation footprint driven by music. Axe and Steel Space designed an "Axe Jam Box", an exclusive deejay booth that engaged fans with hip tunes and a variety of brand-centric games and prizes. Axe generated excitement within the footprint with music and a cool "Spin the Axe Bottle" game (1:03 of video below) that allowed participants to win a variety of prizes.

The Axe Jam Box was situated at the base of a mountain where thousands of fans awaited their favorite snowboarders and amateurs upon the completion of their runs on the slopes. Steel Space Productions is a unique vendor that creates unbelievable activation displays for clients out of reusable containers that can be customized in every way possible. The company's work is innovative and definitely worth a look.

Check out the video and pictures below of Axe's Jam Box activation below as well as additional details here:

PhotobucketBrian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. #activationstag #activationstag