Jul 12, 2010 at 03:13 PM
written by

B of A Launches New Spot for MLB All-Star Game

For the first time in three years, Bank of America has introduced a new baseball-themed ad spot (below) for the Midsummer Classic. As the Official Bank of Major League Baseball, the company announced it will debut the new :30 during the 2010 Major League Baseball All-Star Game, taking place tomorrow night on FOX.

"The story of baseball is an important part of our American culture and our country's passion for it exemplifies our collective and enduring optimistic spirit and sense of community," said Meredith Verdone, Brand, Advertising, Research and Sponsorship executive, Bank of America. "We understand and share these deeply rooted American-held values through our sponsorship of Major League Baseball, and our new TV ad serves as a reminder that these values make us stronger as a nation."

The new spot, entitled "Stitching," was designed by agency partner Hill Holliday.