Oct 26, 2009 at 03:19 PM
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Bacardi Serves Up Rock Hall Event Sponsorship

Bacardi will be the official spirit sponsor of the Rock & Roll Hall of Fame 25th Anniversary Concerts at Madison Square Garden presented by American Express.

Each night of the event (October 29th & 30th) will feature a different line-up, with artists including U2, Bruce Springsteen & The E Street Band, Simon & Garfunkel, Metallica, Paul Simon, Aretha Franklin, Stevie Wonder, Crosby, Stills Nash & Friends and Eric Clapton.

Bacardi will create a commemorative cocktail, auction off 25 commemorative bottles of BACARDI Reserva Limitada rum signed by each act and support the official after party.

"BACARDI has a long-standing connection and dedication to music," said Billy Melnyk, senior experiential marketing manager, BACARDI rums. "This unique collaboration of some of music's greatest legends is an experience that embodies the spirit of BACARDI and one we are proud to be a part of."

Still in weekend mode? Check out the event's commemorative cocktail, Bacardi Center Stage:

  • 1-1/2 parts BACARDIĀ® Superior Rum
  • 1/2 parts Fresh Lime Juice
  • 1/2 part Strawberry Puree
  • 2 parts Cranberry Juice
  • 1 part Top with Citrus Soda

    Shake ingredients and pour over ice. Garnish with a lime wedge.

    Bacardi will also sponsor supporting events, including the official after party of the 25th Anniversary celebration.

    "We are very happy to have the involvement and support of BACARDI. Having a leading brand like BACARDI involved truly makes an event like this possible," said Joel Peresman, President & CEO of The Rock and Roll Hall of Fame Foundation, Inc.

    American Express is presenting sponsor of the event and supporting sponsors include Continental Airlines, Hard Rock, T-Mobile and Canon Powershot.