Bad Hair Day: Soccer Team Gets First-Ever QR Code Haircut For Sponsor
Betfair, never one to shy away from trying new things (see here, here and here), has signed a unique sponsorship deal to shave QR codes into the heads of Bromley FC players for the first round of this season's FA Cup. It is believed to be the first time that QR codes have been implemented via haircut. When scanned the QR codes will lead fans to the Betfair mobile site.
Celebrity stylist Daniel Johnson has been drafted in to cut the intricate QR code designs into the back of the team's heads to ensure it catches the eye of football fans on Saturday.
"I'm used to styling footballers' hair - and trust me I've had some weird requests from them before - but this was in a different league," Johnson commented. "The QR cuts certainly put my skills to the test."
Each intricate style takes over an hour to achieve and when scanned with a smartphone the matrix barcode will send users to the Betfair Mobile site, which offers punters the chance to bet on the game.
"This is a great tie up for the club, a little unconventional, but great nonetheless," Bromley FC manager Mark Goldberg said. "The lads were shocked when I asked them to take part but they know what this could mean for the club and they're looking forward to showing them off in our biggest game of the season on Saturday."