Jun 28, 2011 at 12:39 PM
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Banned Basketball Shoe Gets in the Game with New Sponsorship Deal

Despite being famously banned by the NBA last Fall for providing 'undue competitive advantage,' Athletic Propulsion Labs through a new sponsorship deal, says they've found a way to showcase their new spring-based shoe products at NBA and college basketball games. The LA-based company has sponsored Team Flight Brothers, which will showcase their products during halftime dunk exhibitions. Whereas most of the shoemaker's competitors can be seen during the game, it's an interesting roundabout way to get visibility at games after having its product banned by the league, a move that turned out to be a PR homerun for the company.

Athletic Propulsion calls Team Flight Brothers "the world's best dunkers," and says it will be the official team to wear the APL basketball shoes with the patent-pending Load 'N Launch technology. The controversial shoe, they say, can instantly increase vertical leap up to 3.5 inches. The team will wear APL shoes in all of their dunk exhibitions starting immediately.

"Team Flight Brothers is known as a collection of the best dunkers in the world and has put on some of the most electrifying halftime shows, charity events and exhibitions in sports," Adam Goldston, Co-Founder of Athletic Propulsion Labs said. "This new partnership brings an unprecedented level of excitement and innovation to the court with the explosive combination of APL shoes featuring Load 'N Launch technology and Team Flight Brothers."

"This partnership represents a great opportunity for audiences to witness the increases in vertical leap provided by APL shoes on the most sensational dunkers in the world," Ryan Goldston, Co-Founder of Athletic Propulsion Labs said. "We can't wait to see the Team Flight Brothers high-flying dunkers experience the benefits the APL Load 'N Launch technology while performing their breathtaking dunks in arenas around the globe. This will cause people to further speculate as to what the impact of the revolutionary APL shoes would be if they were allowed to be worn by NBA players in game situations."

"When we tested the APL shoes with the Load 'N Launch technology on some of our Team Flight Brothers dunkers, we were astounded by the increase in vertical leap and the reduction in leg fatigue," Charles Millan, Founder of Team Flight Brothers said. "We immediately knew that the combination of the Team Flight Brothers dunkers and APL products would create some amazing displays of vertical leap for audiences everywhere."

The team has garnered press from the likes of SLAM, ESPN and CBS, and with over 46 Million views on YouTube, the sponsorship is probably just as much about publicity outside the arena, as it is in it.