Oct 22, 2010 at 02:30 PM
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BB&T Named ACC's Official Bank

North Carolina-based regional bank BB&T has signed on as an Official Corporate Partner of the Atlantic Coast Conference, through an agreement with ACC Properties and Raycom Sports. BB&T will be the Official Bank of the ACC.

As an Official Corporate Partner, BB&T will receive comprehensive benefits that include extensive television and marketing tie-ins with ACC Basketball and Football, as well as all the Conference's Championship events. Assets also include special event/on-site marketing, Championship event signage, promotional opportunities, logo/mark usage, tickets and hospitality, print advertising, website exposure and sponsorship of ACC Outreach programs. BB&T will also be the presenting sponsor of theACC.com’s Players of the Decades feature.

“We appreciate BB&T joining the ranks of the ACC Corporate Partner program,” said ACC Commissioner John Swofford. “In today’s world, there is a great importance for corporate support within intercollegiate athletics and BB&T is a natural fit for the ACC. As a league, we are proud to add BB&T to such a quality group of partners and our athletic programs and student-athletes benefit substantially from their support.”

“The ACC provides many programs to benefit the communities and student-athletes it serves. We are pleased to be the official bank of the ACC as we have clients and employees near every ACC institution,” said BB&T Chief Marketing Officer Steve Wiggs. “Our association with one of the top brands in college athletics is a wonderful opportunity to connect with our target audiences, and bring our clients and employees closer to extraordinary collegiate competition across our footprint.”

Raleigh-based BB&T already has a heavy sponsorship presence in the Southeast, including being in the third year of a 10-year deal with Wake Forest University for its football stadium, known as BB&T Field, naming rights on the new stadium for the Winston-Salem Dash minor league baseball team, naming rights for BB&T Soccer Park, naming rights to the Myrtle Beach (S.C.) Pelicans' stadium, marketing deals with Alabama, Auburn and Georgia in the SEC, a NASCAR partnership with Richard Childress Racing and title sponsorship of the Charleston Food & Wine Festival.