Boeing Renews "Meet the Press" Mobile App
Boeing has renewed its exclusive sponsorship of the "Meet the Press with David Gregory" mobile application across multiple platforms. Boeing and their Global Agency of Record, DraftFCB, partnered with Zumobi and msnbc.com to launch the "Meet the Press" App for iPhone, iPod touch and BlackBerry devices last spring with Boeing as the exclusive sponsor. Since that time, the app has been among the top five in the free news category on Apple's App Store.
"The mobile applications, which will now reach Android platforms, extend the reach of one of the most important programs on television," said Fritz Johnston, Boeing vice president, Global Brand Management and Advertising. "We're proud to be part of the 'Meet the Press' team and excited by Zumobi's efforts, which seamlessly integrate our brand into the show's app content."
Users of the app can access "Meet the Press" interviews, receive push notifications with information about upcoming guests on the show and stay current with the newsmakers of the moment. Trivia video clips have been added along with the Twitter stream from the show's executive producer, Betsy Fischer. Fischer regularly engages fans with trivia contests via Twitter and now participants can track the challenges and responses from within the app.
"'Meet the Press' is fortunate to have an incredibly loyal and engaged fan base and we're committed to expanding our digital offerings to make our content more accessible to this audience," said Andrew Locke, senior director of product strategy, msnbc.com. "The app that we launched last spring with Boeing as the exclusive sponsor has been extremely successful and has really helped us extend the 'Meet the Press' conversations beyond Sunday morning. Now, we want to offer the same features to Android users, and by tapping into Zumobi's expertise in cross-platform publishing, we can do this effortlessly."