Boston's Transit Sponsorship Plan Could Raise $18M+/Year For The City, Officials Say
Boston is following the lead of other cities across the nation and hatching a subway sponsorship plan that could fill city coffers with up to $18.4 million a year in new revenue. The MBTA (Massachusetts Bay Transportation Authority) has developed a plan to sell naming rights to 11 stations throughout Boston over eight year sponsorship increments. Under the plan, stations like Airport, Back Bay and Harvard could see a name change.
According to The Boston Globe, a call for bids could be sent out within the month. The sponsorships would retain the existing names of stations, but add corporate names to them. Some categories would be off-limits MBTA officials said in a meeting last night.
“MBTA reserves the right to reject any proposal that it believes will be inappropriate for a partnership,” Mark E. Boyle, the MBTA’s assistant general manager for development told Boston.com. “An alcohol-related partnership would not be appropriate because we now ban alcohol advertising on the MBTA system.”