Dec 06, 2011 at 04:18 PM
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Brand Affinity + MLBPA Brings Multiple Players To Automated Media Campaigns

California-based, Brand Affinity Technologies, Inc. (BAT), announced today they have signed a licensing agreement with the Major League Baseball Players Association (MLBPA), which will allow it to offer advertisers a streamlined endorsement process utilizing three or more Major League baseball players, for both traditional and digital media campaigns.

With this license, BAT and its advertising clients will have the ability to present offers to any of the MLBPA's 750+ players, both on an individual player bases and for group endorsement opportunities. Endorsement assets include personal appearances as well as use in TV/Radio campaigns, out-of-home, online and social media campaigns.

"We are extremely excited that the MLBPA recognized BAT's unique capabilities as a leader in technology and marketing solutions and are excited to offer our advertising and brand partners exceptional access to all its players for sponsorship and endorsement opportunities," said Ryan Steelberg, co-founder and CEO of BAT."This landmark agreement really highlights the marketing value of Major League baseball players and we are thrilled to work with the MLBPA."

"BAT's unique ability to provide targeted athlete recommendations, licensing and clearance solutions, through their digital platform to brands across our 750 players is a fantastic capability and we felt this was a key opportunity for players to gain access to new endorsement partners," said Richard White, MLBPA General Manager of Business Affairs. "This new relationship is a true milestone for the MLBPA and we are excited to work with BAT."

Related: New Network Wants To Lower Barrier To Entry For Digital Endorsements