Mar 28, 2011 at 08:33 PM
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Bridgestone Makes Its Indian Premier League Debut

Bridgestone India has followed up Hero Honda, in sponsoring the Mumbai Indians for the fourth edition of the Indian Premier League (IPL) T20 Cricket Tournament. The tire maker announced today that it will be an associate sponsor.

The deal will run through 2014 and represents Bridgestone debut in Indian Premier League. A Bridgestone arm patch highlighting the slogan “Your journey, Our passion” will appear on the Mumbai Indians team jersey starting in April.

“Bridgestone believes in innovation and passion which are in tandem with the Mumbai Indians spirit and enthusiasm to be the best," Mr. H Tanigawa, Managing Director, Bridgestone India said. "As it’s our debut in the IPL, we believe that Mumbai Indians are a perfect fit for us to partner. With the IPL buzz, we are confident that this tie up will offer a huge platform for Brand Bridgestone through on-ground cricket action and magnify the impact by reaching out to a larger audience. We as a company would like to strengthen our involvement in India’s most watched sport and be a part of the victory, we are sure Mumbai Indians will achieve this IPL”