Bridgestone Renews NHL Deal Through 2015
Bridgestone has renewed its partnership with the National Hockey League, the National Hockey League Players' Association (NHLPA) and the Hockey Hall of Fame (HHOF) to be the "Official Tire of the NHL, NHLPA and the Hockey Hall of Fame," for the next five years.
As part of the agreement, Bridgestone will return as the title sponsor of the Bridgestone NHL Winter Classic.
"Bridgestone has been a remarkable partner for the League," said Keith Wachtel, NHL Senior Vice President, Corporate Sales & Marketing. "Their renewal and commitment to NHL hockey for the next five years is validation of the League's ability to provide corporate partners with activation platforms that reach a fast-growing, highly desirable demographic."
As the title partner for the 2011 Bridgestone NHL Winter Classic, Bridgestone will be provided with a number of assets in addition to incorporating its logo into the official game and event mark; on-air title with the League's broadcast partners (NBC, CBC and RDS); branded promotion in NBC programming; camera-visible dasherboard placements of the Bridgestone logo; in-arena video spots and PA announcements; and integration of the Bridgestone brand throughout all NHL media properties - including video, print, online and radio.
"This has been a great partnership to position the Bridgestone brand with a premiere sports league with a large and very loyal fan base," said John Baratta, President, US & Canada Consumer Replacement Tire Sales division, BATO. "By continuing our partnership with the NHL, the NHLPA and the Hockey Hall of Fame we will continue to connect hockey fans across the world with our message: for drivers who want to get the most out of their cars, it's Bridgestone or nothing."
The Bridgestone brand also will leverage its status as the exclusive tire of the NHL and NHLPA by supporting the League's media properties including NHL.com and NHL Network, various NHL clubs and by advertising on NHL telecasts in Canada and the U.S.