British Airways Chooses Cake To Promote London 2012 Olympics Sponsorship
The airline has chosen Cake to handle PR activity around its status as official airline partner of the London 2012 Games. Cake will act on a project basis to support the consumer PR activity.
The agency will work with the in-house team to develop consumer PR activity and ensure continued press coverage across both traditional press and online media. The role includes publicising initiatives that aim to ‘identify and support the best of British talent’, which will be unveiled in the coming months.