British Airways' New Olympics Ad
British Airways, the official airline partner of the London 2012 Olympic Games and Paralympic Games, recently released its new ad campaign for this Summer using the tagline is '2012. We're ready. To Fly. To Serve.'
"This campaign builds on our 'To Fly. To Serve.' promise. We have an amazing team at British Airways who work to deliver hundreds of flights a day, all over the world," Abigail Comber, British Airways' head of brands and marketing, said. "Each team from check-in, baggage handling and 'dispatch', through catering and on to the flight and cabin crew effectively hands the baton on and it's that team spirit combined with the sheer scale of the British Airways operation that we wanted to convey."
The advertisement, which launched on the airline's Facebook page, is part of a comprehensive outdoor, print and online campaign built around the role British Airways will play in staging the 2012 London Olympic Games.