Oct 30, 2012 at 03:30 PM
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Broom Company Gets Clean Sweep of Big Ten Sponsor Assets

The Big Ten Conference has secured what its calling its "first-ever marketing agreement encompassing all 12 member schools and conference assets." The deal with Illinois-based, Libman Company, will provide specially designed mops for cleaning all 12 member schools’ courts during the 2012-13 men’s and women’s regular season basketball games, as well as for the 2013 Big Ten Women’s and Men’s Basketball Tournaments.

"It is exciting to have Libman join our roster of corporate partners,” said Big Ten Sports Properties’ General Manager Scott Bailey. “The tie-in was a natural, and it’s great to be able to provide them with exposure at all of our schools in addition to the conference partnership. We look forward to working with them and helping reach their objectives.”

The sponsors, Libman's initial foray into college sports marketing, makes it the “Official Hardwood Floorcare Provider of the Big Ten Conference." The partnership also entails digital assets, in-venue signage at the Big Ten Basketball Tournaments, and a retail promotion with Menards home improvement stores throughout the Big Ten footprint for the chance to win a VIP trip to the men’s basketball tournament including being a part of the on-court cleaning crew.

”As a Big Ten graduate and long-time fan, I couldn’t be more thrilled to be the ‘Official Hardwood Floorcare Provider of the Big Ten Conference’,” said Andrew Libman, one of the fourth generation company owners. “This is an excellent opportunity for our company to increase our brand awareness and highlight our superior floorcare cleaners and mops.”