Bud Light Unlocks Activation of the Year
With the Cleveland Browns snap a 19-game losing streak and winning for the first time in 635 days last night, NFL beer sponsor, Bud Light, was ready and waiting with one of the most compelling sponsor activations of the year. As fans went wild, Bud Light Cleveland Browns "Victory Fridges" across Cleveland bars were unlocked automatically to help fans celebrate the momentous occasion.
"The Bud Light Browns 'Victory Fridge' is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens," says Andy Goeler, Vice-President of Marketing, Bud Light.
In less than 10 hours, Bud Light scored $6.87 million in equivalent ad value from the Bud Light beer fridges, according to @ApexMGAnalytics.
Cleveland, the @Browns won. The fridges are open. Go celebrate with a Bud Light. You’ve earned it. pic.twitter.com/RvjJ0WvpyO— Bud Light (@budlight) September 21, 2018