Buffalo Bills Partner with Army National Guard
The Buffalo Bills announced a new partnership with the New York Army National Guard on Tuesday. The key activation element in the agreement will be the National Guard title sponsoring the Buffalo Bills Coach of the Week program. Each week during the 11-week high school football season, the Buffalo Bills will select a head football coach in Western New York as Coach of the Week with each winning coach receiving a $1,000 donation to their school’s football program along with a signed certificate from the Bills and National Football League.
At the end of the season, one of the weekly award winners will be named Coach of the Year and receive another donation to their school's football program. In addition, all honorees are recognized at halftime during a Buffalo Bills home game.
“Our partnership with the National Guard highlights two important groups – coaches that help shape our young student athletes, and the men and women who serve our country,” said Bruce Popko, Buffalo Bills senior vice president of business development. “Bills fans are among the most loyal and patriotic in the NFL, and we are proud to partner with the National Guard to help showcase their company to our fans.”
The Buffalo Bills will also provide the National Guard an opportunity to utilize the field for a pregame re-enlistment ceremony and will receive placement at the Game Day Experience at each home game.
"It is a very exciting opportunity for the New York Army National Guard to partner with the Buffalo Bills this upcoming season. With the outstanding dedicated fan base of the Bills, our partnership is a great fit to communicate the great service, benefits, and opportunities the New York Army National Guard has to offer,” said LTC Steven Rowe, New York Army National Guard commander recruiting and retention battalion.
In a similar type partnership from the armed forces category, the Missouri Army National Guard last week announced a corporate sponsorship with Mizzou Athletics. Time to call up your local recruiter?