Built Ford Tough? Cowboys Coaches' Play Sheet Is A Sponsor Asset
Seems this is not an isolated incident. On Sunday, at least one astute fan noticed that Ford's logo has landed on the play sheet of Cowboys Defensive Coordinator, Rob Ryan. That will make the automaker happy, even if the defense didn't look 'Built Ford Tough' in a 34-30 loss to the Detroit Lions. Then again, Ford is from Detroit so this may give Monday morning conspiracy theorists something to chew on this week.
Ford's current deal with the Cowboys, which runs through 2018, includes title sponsorship of the "Built Ford Tough Dallas Cowboys Training Camp," significant in-stadium signage, vehicle and interactive displays and a Built Ford Tough fan experience. Given the other elements, a play sheet is an interesting value add to the deal.
Hat tip: derekruscin