Burger King Gets Personal With Photo Campaign
BK, a pioneer of both consumer personalization and creative advertising, has combined the two ideas in this new photo campaign from Ogilvy Brazil. First thought was this sounds like a downright scary psychographic study of the average Whopper-eater, but come to find it's a pretty clever new campaign where the consumer's picture is snapped and instantly printed on the outside of the wrapper. If nothing else, much more entertaining than names and numbers. Have a look, and while you're at it, start thinking about how your property's sponsors can provide attendees with a more personalized event experience.