Sep 26, 2012 at 06:55 PM
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By Land, Air and Lucky Cube, Fashion Retailer Expands To California

Uniqlo has come up with a unique way to promote its first California store opening. The Japanese casual fashion retailer, which competes head-on with Gap, Old Navy, A&F and others, is using a branded zeppelin from Airship Ventures to creatively get the word out about its upcoming San Francisco store opening. The red company logo, which took a team of 10 over 8 days to cut, produce, and install, is 19 feet tall and over 41 feet wide... no doubt big enough to be seen from Gap's San Francisco HQ. The expansion is part of Uniqlo's aggressive plan to go from 0 U.S. stores to 200 with sales of $10 billion+ in less than 10 years (by 2020).

But wait, there's more. Uniqlo has also launched a fun social game called Lucky Cube that lets fans play online and share with friends for the chance to redeem prizes at the San Francisco store opening.

“We are excited to introduce the UNIQLO brand to the San Francisco Bay Area,” said UNIQLO USA’s Chief Operating Officer Yasunobu Kyogoku. “San Francisco has always been a place of creativity, diversity, and social innovation. In this same spirit, UNIQLO takes pride in developing innovative technology to create high-quality casual basics that are not only functional, but also affordable. We look forward to sharing our ‘Made for All’ philosophy with San Francisco and the greater Bay Area.” #strategytag