CAA Adds To Event Capabilities With Agency Acquisition
CAA Sports is beefing up its event hospitality capabilities. Today the firm announced it will acquire NYC-based Inside Sports & Entertainment Group, a full-service corporate hospitality, event management and marketing firm. The 25-person firm manages more than 250 events a year for corporate clients which include Microsoft, Morgan Stanley, Verizon, Merrill Lynch, Goldman Sachs, American Express, Ericsson and Cushman & Wakefield.
Financial terms of the acquisition were not disclosed.
Read more about the deal over at The Hollywood Reporter.