Jan 30, 2012 at 02:42 PM
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Canon Renews Yankees, MSG Partnerships

Canon U.S.A., Inc. has extended its commitment to New York by renewing a slew of sponsorship deals in the Tri-State area. The imaging company has renewed sponsorship of the New York Yankees through 2014, and Madison Square Garden. Additionally, Canon U.S.A. will renew its sponsorship of the New Era Pinstripe Bowl at Yankee Stadium through 2013.

As part of the three-year renewed sponsorship with the Yankees, Canon will remain the “Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees.” The sponsorship will continue to include exposure on rotating signage behind home plate during each game, as well as an outfield wall sign located in left field.

The New Era Pinstripe Bowl, which started in 2010, marked the return of the college football bowl season to the Bronx for the first time since 1962. Canon sponsored the 2011 New Era Pinstripe Bowl as part of a three-year commitment, marking the first time Canon has sponsored a college football game. The sponsorship features LED animations, branding exposure on the general concourse televisions, and a print advertisement in the official game program. Canon will sponsor the bowl game through 2013.

Canon is also pleased to continue its long-standing sponsorship of Madison Square Garden. Under the terms of the agreement, the Canon logo will be displayed on a pair of dasher boards during all Rangers regular season games and the first round of the playoffs at Madison Square Garden.

“Canon is proud to continue sponsorships of such iconic sports stadiums that are home to some of the most storied franchises in sports history,” said Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A. “We look forward to continuing our relationships with the New York Yankees and Madison Square Garden, and are very excited about our newest sports endeavor, the New Era Pinstripe Bowl.”