Capital One Extends NCAA Commitment By Titling Academic All-American Program
Capital One Financial, already the exclusive credit card and retail bank of the NCAA, has formed a partnership with the College Sports Information Directors of America (CoSIDA) to become the title sponsor of the Academic All-America Program.
As part of its partnership, Capital One will receive title sponsorship of the Academic All-America Program - as well as for each of its individual programs, including the Academic All-America and Academic All-District Teams, Academic All-America Team Member of the Year, the Academic All-Americas of the Year and the Academic All-America Hall of Fame.
“The Academic All-America Program is one of the most reputable and recognized student-athlete awards in intercollegiate athletics,” said Capital One Chief Marketing Officer, Bill McDonald. “As a national supporter of student-athletes and their quest for excellence on the field and in the classroom, Capital One is proud to help shine a spotlight on these individuals and their outstanding achievements. We look forward to working with CoSIDA to grow awareness around this program even more in the future.”
The Capital One Academic All-America Program is the nation's premier scholar-athlete honor. Approximately 1,950 of the 12,000 student-athletes nominated annually receive "First-Team Academic All-District" honors, and only 820 currently gain the prestigious Capital One Academic All-America honor; of those 820, only 288 earn prestigious Academic All-America First Team accolades.
"Capital One is the perfect partner for the CoSIDA Academic All-America program as it truly understands the mission of intercollegiate athletics and how the Academic All-America program extols the true meaning of student-athlete,” said Larry Dougherty, CoSIDA President. “Through this new partnership, CoSIDA and Capital One will be able to enhance the visibility of the Academic All-America program like never before, something that is very important to the entire intercollegiate community."
Capital One became an NCAA Corporate Champion in 2010 and created the Capital One Cup, a new program rewarding NCAA Division I athletics programs for their cumulative on-field performance across multiple men’s and women’s sports.
“CoSIDA’s Academic All-America program is a wonderful opportunity to highlight and recognize student-athletes’ academic success, which can often go unnoticed,” said Peter Davis, NCAA Director of Corporate Alliances. “Capital One’s commitment to the All-America program and student-athletes who are successful both in the classroom and on the field will assist in advancing the program’s profile within the intercollegiate community and among fans everywhere.”