Castrol Announces Exclusive NFL Deal in Motor Oil & Lubricants Category
Castrol announced today a multi-year sponsorship agreement with the National Football League. The lead brand will be Castrol EDGE, which will maintain category exclusivity in the motor oil and related lubricants field.
"Castrol is all about delivering engine performance. We see strong synergies with the NFL, which brings exciting on-field performance to millions of fans every week," said Shyam Balasubramanian, VP Marketing (Americas) for Castrol, adding "We look forward to working with the NFL and connecting to its massive fan base."
As a sponsor of the NFL, Castrol says it will be present across a number of NFL platforms, including NFL game broadcasts, NFL Network and NFL.com.
"We are pleased to welcome Castrol to the NFL family," said Keith Turner, NFL Senior Vice President of Media Sales & Sponsorship. "Both the NFL and Castrol strive to deliver the best to their fans. We look forward to developing innovative ways to connect with our fans."