Jun 17, 2011 at 12:50 AM
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CEO's Should Not Be Ego Buying Sports Sponsorship

Great interview between Forbes' Mike Ozanian and regular SponsorPitch contributor and sponsorship expert, Lou Imbriano. Lou says sponsorship gets a bad wrap because so many companies are doing it poorly. His no non-sense advice: leave sponsorship to the CMO.

Hat tip: mujtaba2k8