CFL Inks Sears As Official Travel Partner
Sears Travel, a joint venture between Sears and travel agency, Thomas Cook, has signed a two-year sponsorship agreement with the Canadian Football League, making Sears Travel the official travel provider of the CFL and the 99th Grey Cup. Promotion of the sponsorship will consist of appearances with Michael "Pinball" Clemons, contests, player appearances and in-stadium branding.
"We're very excited about this new venture," said Peter Kalen, Senior Vice-President, Sears Financial and Home Services, Sears Canada. "The CFL has always been about bringing Canadians together, which aligns directly with Sears Travel and its celebration of leisure activity, especially when shared with family."
The sponsorship kicked off this past Saturday in Toronto with a public event featuring Clemons.
"The CFL prides itself on being a family-oriented league that brings Canadians together from coast-to-coast," said CFL Commissioner Mark Cohon. "Partnering with Sears Travel, a company who shares these similar brand attributes, is a natural fit that we hope will also help bring our fans together throughout the remainder of the season, playoffs and the 99th Grey Cup in Vancouver."
Throughout the sponsorship Sears Travel will hold various consumer contests, where fans can win a trip for two to the 99th Grey Cup Championship and a trip to the Caribbean. #dealstag