Check Out How Adidas and the NBA Unveiled First-Ever Christmas Day Uni's
Adidas, the NBA's official uniform and apparel supplier through 2017, came up with a clever way to promote their first-ever Christmas Day uniforms. The uniforms, which were worn in this dribbled rendition of Carol of the Bells, will be worn during the five Christmas Day games on December 25th.
“We worked with adidas to amplify our long-standing tradition of playing on Christmas Day,” said NBA Executive Vice President Global Merchandising Sal LaRocca. “BIG Color gives our players an enhanced look on the court and highlights one of the most visible dates during our season with a new and exciting range of products.”