Sep 30, 2011 at 12:44 PM
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Check Out How Nivea Activated Its AC Milan Deal

A lot of athletes wear a bit of stubble for good luck during the playoffs, but A.C. Milan recently agreed to take it to the extreme in warm-ups for a recent match. While there weren't many people in the stands, the video below has gotten over 250,000 YouTube views in 5 days. Not bad for Nivea, which has been a team sponsor since 2007.

Hat tip: Slingshot Sponsorship's Jackie Fast