Check Out How Nivea Activated Its AC Milan Deal
A lot of athletes wear a bit of stubble for good luck during the playoffs, but A.C. Milan recently agreed to take it to the extreme in warm-ups for a recent match. While there weren't many people in the stands, the video below has gotten over 250,000 YouTube views in 5 days. Not bad for Nivea, which has been a team sponsor since 2007.
Hat tip: Slingshot Sponsorship's Jackie Fast