Jul 22, 2011 at 02:06 PM
written by

Check Out How This Appliance Maker Created Their Own Sponsorship Opp

Many museum sponsors struggle with how to showcase their product in a tasteful way, while creating a memorable experience for their intended audience. Electrolux's latest attempt, while sure to raise a few eyebrows from purists, takes that pursuit to a whole new level. Take an aerial tour of its latest experiential endeavor. You won't miss the Electrolux branding.

The goal was to create an experience that "surprises and inspires guests with fantastic tastes and never-before-seen views, ultimately stimulating them to explore their own creative boundaries next time they entertain friends or family at home."

In order to achieve that, and show off their latest range of kitchenware, two Electrolux Cubes will criss-cross Europe offering the opportunity to dine atop monuments, buildings and even water platforms in Belgium, Italy, Russia, Switzerland and Sweden.

“The Cube by Electrolux will offer guests wonderful, exclusive cooking and food experiences.” says Neil Gannon, Director of Marketing expertise at Electrolux “Whilst guests enjoy the evening, we also want to give them the opportunity to interact and learn from the professionals we work with being the trusted supplier of many top-chefs and fashion specialists. Showing their professional shortcuts we want to show people it doesn’t have to be difficult or expensive to create great experiences as long as you have the right tools.”


Want to see more? Check out this this slideshow of shots from the first instillation restaurant atop Brussels' Parc du Cinquantenaire, courtesy of Business Insider.

Booking can be made at www.electrolux.be/cube.