Check Out MINI's Awesome New Underdog Ad
BMW's MINI USA, a Team USA sponsor, is pulling for the upset this Olympics. No stranger to clever marketing, the brand just released this new ad, with accompanying Facebook promotion, which asks MINI fans to share their own underdog stories, encouraging us all to "get out there and WIN SMALL."
More on the promotion from MINI USA:
"Small is feisty. Often underestimated, but rarely intimidated. Small tries harder, because it has to. So small’s victories are always sweeter. That’s why we’re celebrating those who dream big – no matter their size. To share your own Small-Beats-the-Odds story, visit us on Facebook. Now get out there and WIN SMALL."