Check Out The VW 'Pin It to Win It' Promotion That Uses Google Street View
Have you considered using Google Street View in a marketing activation? Volkswagen, with an assist from Ogilvy, recently did and here's what happened. Volkswagen's Street Quest is a Facebook challenge to find and 'Pin' as many Volkswagens on South African roads as possible, using Google's Street View application. Check out the clever campaign in the video below.