Oct 11, 2012 at 02:59 PM
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Check Out This Automaker's Amazing 'Printeractive' S.I. Ad

Buckle up, readers of the October 15th Sports Illustrated and say goodbye to the stodgy full page print ad. Watch what happens when you put an iPad behind this Lexus print ad for its new Lexus 2013 ES. Using CinePrint technology the car comes to life, even turning on its own headlights, in what Mashable calls "the world's most interactive print ad."

Via Mashable