Mar 14, 2013 at 01:12 PM
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Chevrolet Teams Up With MySpace For Secret Shows

In what sounds like a blast from the past, one of the world's oldest car companies has partnered up with one of the world's oldest social networks.. The partnership between the new Myspace and Chevrolet will include original content and see the car company advertise across MySpace and Specific Media’s digital network. Kicking off today, Chevrolet will be sponsoring Myspace Secret Shows, an experiential initiative that will bring 10 eclectic musical performances to SXSW over the next three days.

Chevrolet, a SXSW premier sponsor, will tap into Myspace’s recently rebuilt music platform and one of its most experiential franchises: the Myspace Secret Show, to offer fans a chance to see their favorite bands. It's also inviting Secret Show artists to announce their performances directly to their fans in advance of their performances.

“Chevrolet prides itself on connecting with people by delivering meaningful experiences, and Myspace has launched an entirely new platform that is all about music, lifestyle, connecting, and experience,” said Chris Perry, U.S. vice president, Chevrolet Marketing. “This partnership continues Chevrolet’s tradition of embracing music as diverse as the millions of customers who buy our cars, trucks, and crossovers.”

“Myspace is committed to creating impactful and unforgettable experiences that cut through the noise,” said Christian Parkes, global vice president of marketing, Myspace. “Chevrolet shares our desire to offer something truly different, especially to younger millennials who expect engagement and are discerning enough to know when something is real. In partnering with Chevrolet, we’re going to deliver truly immersive experiences that engage on multiple levels.”