Nov 12, 2012 at 02:09 PM
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Chevy Reengineers Disney Test Track

Chevrolet designers and Walt Disney Imagineers will relaunch the Disney Test Track presented by Chevy in December it was announced Friday, giving visitors a first-of-its-kind experience in automotive design. The design collaboration between the two companies, which began 18 months ago, will let Epcot visitors design their own vehicle, test it on an indoor track, and create commercials for the product they've built.

“At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design – but we don’t typically design through the eyes of a 12-year-old,” said Jeff Mylenek, GM Design manager, Global Exhibit and Merchandising Design. “Working with Walt Disney Imagineering, we were inspired to see our brand story from a more youthful perspective and really opened the parameters on how to approach this design challenge.”

Once designs are completed for each car, they will be put to the test at speeds of up to 65 miles per hour on the Test Track and after testing analytics will be available to measure performance creating a start-to-finish design experience.

“The re-imagined Test Track portrays an optimistic view of the future, and reflects the deep collaboration between Disney and Chevrolet on both the design and the overall experience,” said Eric Jacobson, senior vice president, Walt Disney Imagineering. “It’s a thrilling attraction supported by rich exhibit displays and interactive elements that bring guests directly into the design process – with a few surprises thrown in.” #activationstag