Aug 01, 2011 at 03:45 PM
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Chiquita Finds Distribution Channel, Educational Opp in New Disney Alliance

As part of a new strategic alliance announced on Friday, Chiquita and Fresh Express products will be featured at a number of retail points, attractions and events throughout Walt Disney World and the Disney Cruise Line. The alliance will give Chiquita and Fresh Express products brand exclusivity within their sponsorship categories at Disney properties.

"We are pleased to work with Disney to offer healthy, nutritious Chiquita and Fresh Express products to the millions of guests who visit Walt Disney World Resort as well as the Disney Cruise Line each year," said Fernando Aguirre, Chiquita chairman and chief executive officer. "This alliance joins two companies with the shared commitment of providing quality experiences to consumers. This is yet another step in Chiquita's efforts to improve world nutrition by extending distribution of our healthy fresh products, now to include the world's favorite vacation destinations."

The new agreement continues Chiquita's expansion into distribution points beyond traditional channels as well as providing an opportunity for Chiquita to educate consumers about the benefits of proper nutrition.

"This alliance complements our company's commitment to providing guests with high-quality, healthy food options," said George Aguel, senior vice president, Corporate Alliances for The Walt Disney Company.

As part of the agreement, Chiquita will serve as the sponsor of both the "Crush 'n' Gusher" at Typhoon Lagoon, themed around a tropical fruit processing center, and the "Living with the Land" attraction, where Chiquita will join forces with Disney to help teach guests about nutrition. In another joint effort, Chiquita will also participate in the "runDisney" marathon series to help promote healthy living and active lifestyles.