Mar 09, 2010 at 04:21 PM
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Chrysler Signs Up for Fashion Miami

The Chrysler brand has signed on to become the official presenting sponsor of Fashion Miami in Miami Beach, March 10 – 14, 2010.

"Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District.

"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week."

The kick-off event for Fashion Miami is Gen Art’s popular Fresh Faces in Fashion show.

“The concept behind Fashion Miami stems from the idea to consolidate multiple fashion events around the city and house them under one roof in one week,” Heien says.

March is a busy time for fashion and music in Miami with Fashion Miami, Miami International Fashion Week, Funkshion Fashion Week, and The Winter Music Conference all taking place during the month. IMG's Mercedes-Benz Fashion Week in Miami takes place in July.