Jul 06, 2011 at 06:46 PM
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Cisco's Connected Stadium Promises Better Wi-Fi For Sports Venues

Cisco may have scaled back its consumer business earlier this year, but that doesn't mean it's content to sit on the sidelines at sports and entertainment venues. Today, Cisco announced Connected Stadium Wi-Fi, which it says is the industry's first Wi-Fi solution specifically designed for large high-density environments such as stadiums and arenas. The new product aims to help sports and entertainment venues enhance wireless bandwidth and performance in high-density areas while monetizing the delivery of mobile content.

"Cisco is proud to work with forward thinking brands such as Sporting Club to bring a unique and technologically advanced experience for fans through flexible and customizable networking solutions," David Holland, general manager and senior vice president of Sports and Entertainment Solutions Group, Cisco said. "The Connected Stadium Wi-FI solution aims to meet the unique needs of today's passionate fans at live events by providing a reliable and consistent mobility experience. We believe this solution will truly transform the fan experience and help fuel significant growth opportunities."

Cisco Connected Stadium Wi-Fi will allow service providers to more effectively offload video and data traffic onto a single Wi-Fi network in high-density environments, delivering a better experience to fans. Cisco says that the new infrastructure will increase engagement by making video replays, loyalty programs, event statistics and information and logistics, and food and beverage purchases possible through the mobile network.

"We want to offer our fans the highest quality connectivity to their mobile devices while attending our games, while also offering them compelling services that enrich their overall experience," Robb Heineman, CEO, Sporting Club remarked. "By deploying the new Connected Stadium Wi-Fi solution we were able to eliminate congestion on 3G/4G networks, allowing us to provide innovative services and unique experiences to our fans and ultimately improve ticket sales."

Learn more about how Connected Sports is being deployed at LIVESTRONG Park in the video below.