Cleveland Indians Land Official Fuel
BP has unveiled a partnership with the Cleveland Indians, which will make it the official fuel provider of the MLB team. The deal includes a market-wide retail promotion at BP sites throughout the remainder of the 2011 Major League Baseball season, brand integration at Progressive Field and VIP experiences around pre-game batting practice.
"BP is building on its commitment to local drivers and adding to the fan excitement following the start of the Indians season," said, Kevin Phelan, Vice President of Sales and Marketing. "We're rewarding our customers for something they're already doing, which makes this offer especially convenient."
The retail promotion runs from June 1 to August 30, and customers that fill-up with ten gallons or more of BP gasoline with Invigorate, at one of 215 participating Northeast Ohio BP locations, will receive a scratch-off game card. Each code must be registered at BPIndiansBaseball.com, and after registering five codes, fans receive a password good for two free Mezzanine tickets to an Indians game.
"It's an exciting time to be a Tribe fan," said Cleveland Indians Senior Vice President of Sales and Marketing Vic Gregovits. "We are in the business of creating memories here at the ballpark and providing affordable family-friendly experiences for all to enjoy. The partnership with BP further extends an opportunity for added value for Indians fans throughout the region while filling up at the pump."
BP will also receive exclusive naming rights to Indians batting practice, allowing BP to reward select fans with VIP batting practice experiences at 40 home games from now until the end of September.