Coca-Cola Launches Olympics Ad Campaign
A few months back, Coca-Cola provided a behind-the-scenes look at the progress the soft-drink company was making on its "Move to the Beat" Olympic campaign.
Debuting today, the IOC sponsor is releasing the finished product:
"We approached our London 2012 campaign in a bold new way in order to create stories that teens would love and that they would want to share," said Jonathan Mildenhall, Vice President of Global Advertising Strategy and Content Excellence at The Coca-Cola Company. " This wasn't about shooting a television commercial. It was about inspiring teens to move and capturing the story from multiple angles and viewpoints in order to create pieces of film that could be spread across multiple media platforms."
Created by Mother London, the first edits to be released are the Coca-Cola global commercials for the Olympic Games. Four films have been created including 30 and 60 second formats, as well as two long form films running two and four minutes.
The Move to the Beat ads will begin to air in multiple countries around the world from early 2012.