Coca-Cola Set To Expand Spotify Sponsorship?
The New York Post is reporting that Spotify, the Swedish streaming music service that launched in the U.S. less than nine months ago, will release its new iPad app with Coca-Cola joining the company as a global sponsor. Coca-Cola already has close ties to Spotify having partnered with the fast growing music service last summer to offer free trial subscriptions to its Twitter followers.
Spotify CEO Daniel Ek is expected to make the announcement at a conference in New York today. As of January, Spotify had 3 million members with more than 20% paying as monthly subscribers to the service's premium offerings.
We'll have more here as details become available.