Coke Crashes The Oscars

Pepsi paid big money to be an exclusive Oscars advertiser, but it was Coca-Cola who made the big cameo. With an assist from Big Mama's & Papa's Pizzeria, Coca-Cola's logo was splashed across millions of TV screens around the world despite technically sitting out this year's Oscars for the first time since 2005.

Coca-Cola's SVP of Integrated Marketing Wendy Clark was appreciative...