Nov 20, 2010 at 12:00 AM
written by Jennifer Van Grove, Mashable

Coke, Simon Malls & SCVNGR Partner for Location-Based Mall Promotion

Coca-Cola is kicking off a nationwide location-based rewards initiative targeted at young teens with SCVNGR as its platform of choice. The soda maker has seeded Simon Malls across the U.S. with challenges that players can complete to earn special Coke rewards.